“A bond with customers based on shared values is the strongest bond you’ll ever make,” stressed Ben Cohen, co-founder of Ben & Jerry’s and currently working with Stamp Stampede, a venture dedicated to getting the money out of politics.
Sitting in the room with over 280 other fair traders at the Fair Trade Federation Conference in Burlington, Vermont last week, I almost stood up and shouted “AMEN.”
Renee Bowers, Fair Trade Federation Executive Director, opened that morning sessions reminding us that “as fair traders, we work to give voice” to those who otherwise would not have as loud of a voice in the world.
And in this week where we celebrate World Fair Trade Day, I want to say thank you to our customers who are using their economic dollar to vote for the change they wish to see in the world.
World Fair Trade Day (WFTD) recognizes and celebrates the impact of fair trade relationships around the world. The first World Fair Trade Day was established by the World Fair Trade Organization (WFTO) and celebrated on the second Saturday in May, 2002. Since then fair traders all over the world, including Fair Trade Federation (FTF) members, have celebrated WFTD on the second Saturday in May each year. This year, WFTD is on Saturday, May 9.
Bunyaad is a recognized leader in fairly traded handmade rugs from Pakistan and we’ve been practicing fair trade since the 1960’s when Chaman Masih began working with just a few rug making families. Fair trade was not even part of the language back then. As time went along, Bunyaad joined forces with Ten Thousand Villages and the business of fairly traded rugs grew substantially. Just this year, Bunyaad became a member of the Fair Trade Federation and officially joined the North American and worldwide family of fair trade.
So, why should we care about World Fair Trade Day? I think there are four main reasons: